In my quest to find an interesting looking beer in Sainsburys (which I’ve not already tried), I came across this from Adnams. They seem to be so proud of ‘East Green’s – Green credentials that they slapped the words “CARBON NEUTRAL” all over the front of the bottle. To the extent that it seems more important then the name itself.
Now lets just say now – yes East Green is a very nice thirst light beer. And the better news is you can now get it on draught, so come the Summer you can and should drink plenty in a sun filled beer garden.
With that out of the way, how can a beer be carbon neutral? Well according to a well hidden part of the Adnams website:
East Green is brewed in Adnams’ groundbreaking new brewery, which has an Energy Recovery System that recycles 100% of the steam created during the brewing process and uses it to heat 90% of the following brew. The beer is made with high-yielding barley, grown in Suffolk, which subsequently greatly minimises CO2 emissions from transportation. Boadicea Hops are also used – they are naturally aphid-resistant and reduce the use of pesticides significantly.
Well there you have it. You can have a beer that is both good to drink and good for the environment.
(I just wonder how they offset the carbon emissions from the delivery?)