Stella Artois launch weaker beer in battle against binge-drinking reputation
So Stella have released a new beer, in what has to be an attempt to rebrand its image. To start with, its now weaker – maybe trying to move past the “wife beater” image, and its this that grabbed the attention of many newspapers suc
h as The Mail. Maybe its more to do with taste and price?
They are obviously trying to rebrand themselves to move away from the “premium lagar’ brand – which lets face it, is quite pricey. In this current climate of no one having any money, brewery’s need to find new ways of getting our cash, a new lower priced brand most be the obvious way to go. At 3 quid (for a four pack) it was the cheapest I could see at Sainsburys, but if it remains at this price remains to be seen.
Most important question, does it taste any good? Well I reckon it tastes better then normal Stella, but some people would say thats not hard. To be honest it tastes like a bog standard beer – it tastes good but is nothing special.